That is equivalent to 600 million users using internet on both smartphones as well as computers. The reports confirm that approximately 11% of web users use ad blockers to get rid of online ads while net surfing. Google also made an effort to defeat it.īut despite these tech-giants trying their best to surpass the use of best ad blockers with most users, its usage is gaining momentum all across the globe. The Adblock Ultimate browser is still available on Firefox - where it has proved to be most popular - but Georgiev said the team plans to rebrand anyway, across all browsers, to "Ad Blocker Ultimate" to avoid any future issues.Facebook has tried to block it. We don't care if people take our code, but the amount of copycats out there rises with the the popularity of ad blocking in general - and many of these lure users into downloading malware." "Adblock" itself was not invented by Eyeo, but began in the developer community as an open source project.Įyeo spokesman Ben Williams, said: "I don't want to comment on specific instances or cases, including this one, but we have registered trademarks for names similar to ours. The email from Eyeo implies it owns "Adblock" trademarks in Brazil, China, Russia, and Taiwan. ![]() And this is the Adblock Plus mark registered with the United States Patent and Trademark Office. Here are Adblock Plus' European Community Trademarks, which include a mark for "Adblock Plus" and the company's various logos, including one for the "Adblock Browser," but not the word "adblock" on its own. It's not immediately clear which specific trademark Eyeo believes has been infringed by Adblock Ultimate. The policy states that developers must agree their software does not violate "intellectual property rights, including patent, copyright, trademark, trad secret, or other proprietary right of any party." The app can be resubmitted for inclusion once the issues have been addressed." Therefore we would have to request you to change the name of your product to something that does not include "Adblock", "Adblock Plus" and/or "ABP".Ī Google spokesperson told Business Insider: "While we won't comment on specific apps, if an app breaks our Google Chrome Web policies, we'll remove it from the store and inform the developer. So we do not offer any trademark related license agreement at the moment besides our own products. We need to protect our users from getting confused. As a result of such long-term use, advertising and expenditures, Adblock Plus has established considerable goodwill in the ADBLOCK® Marks. But Adblock Plus has continuously used the ADBLOCK® Marks since January 2006 in the United States and throughout the world, and has invested and continues to invest heavily to develop and enhance the fame of the ADBLOCK® Marks. ![]() ![]() We understand that your company uses the name “AdBlock” in connection with its advertisement screening software. However, on March 30, the Adblock Ultimate team received an email (displayed in full below) from Google informing them the extension had been removed from the Chrome Web Store on the grounds of a trademark infringement complaint from Adblock Plus-owner, Eyeo. The desktop browser extension has notched up more than 1 million downloads on Firefox and 10,000 downloads on Google Chrome since its launch late last year, Adblock Ultimate claims. ![]() The news comes a month after Business Insider reported on a separate DMCA request from Adblock Plus parent company Eyeo saw Apple remove mobile ad blocker Magic Adblock from its App StoreĪdblock Ultimate was created by a "group of enthusiasts from Bulgaria who were sick and tired of ad blockers that have 'Acceptable Ads' and whitelists and don't block ads on most websites and ," developer Veselin Georgiev told Business Insider. One of the developers behind free desktop ad blocker, Adblock Ultimate, says he is "surprised and confused" after a trademark complaint from the company behind the popular ad blocker, Adblock Plus, forced his software out of the Google Chrome Web Store. Adblock Ultimate claims to have reached 1 million downloads since it launched late last year.
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